A designer of fashion as well as values, Bonpoint is a committed brand.
All its actions are brought together through the "Bonpoint Cherrysh" initiative,
a vast project that marks the direction of the House for the benefit of a world it cherishes.

While sustainability and transmission have always been part of the House codes,
through the quality of the materials chosen and the timeless style of its creations,
Bonpoint is now reducing its environmental footprint by designing more eco-responsible products.

In her Winter 21-22 collection, Esther Loonen, the new Artistic Director
of Bonpoint, wanted to continue the shift already initiated by the House
in terms of its ethical and environmental momentum and innovate by integrating an upcycling dimension.

In addition to many organic fabrics such as voiles, fleece,
cotton jersey and Velcorex velvet (pants),
it offers a first edition of models created from vintage overdyed Liberty Fabrics stocks.

Made in France is also celebrated with a view to maintain unique manufacturing techniques.
In the winter collection, we thus find collaborations
with the independent shoemaker La Botte Gardiane,
the beret brand Laulhère,
founded in 1840, and the manufacturers of Favin tights and Guille socks.

These products are designed from their creation in order to correspond to REACH and OEKOTEX standards and meet specific requirements intended for children.
Recycled polyester jackets are made from plastic bottles and the feathers of the down jackets are ethical.
The Bionic Finish Eco water repellent treatment, which makes textiles waterproof ,as well as the ecowash and the water laser for the treatment of denim are harmless to health.