Following the tradition of the great fashion Houses, Bonpoint has established a creation and production process where stylists, designers, pattern makers, and cutters work in close collaboration.

Bonpoint styling turns happiness into an everyday lifestyle.

Since 1975, Bonpoint has remained faithful to its exceptional savoir-faire and core values: the precision of beauty, a passion for quality, and meticulous attention to details and finishes.   

Bonpoint is symbolized by two little cherries. This charming, instantly recognizable logo evokes the origin of the fashion house.

Legend has it that all the family secrets were whispered at La Cerisaie, the founders' home set among the cherry trees in Aix en Provence.

1975 : Marie-France and Bernard Cohen open the first Bonpoint at 67 Rue de l'Université in Paris.

1986 : Marie-France Cohen's sister, Annick Goutal, creates Eau de Bonpoint for children.

1988: Opening of the first New York store on the very chic Madison Avenue.

2006: Opening of the famous Tournon boutique, in the heart of the 6th arrondissement. Tournon was the first Bonpoint store to feature a cabin where children can play and even write on the walls, while their parents browse through the store.

 2010 : An extremely natural and hypoallergenic range of skincare products is launched after two years of research. 

2018 : the Bristol hotel in Paris introduces Bonpoint products at its spa, inaugurating exclusive treatments designed especially for the well-being of parents and children. At the end of this year, Bonpoint moves its head office from the Rive Gauche to Avenue d'Iéna, in the 16th arrondissement of Paris. This means that the head office, design studio and workshop are all now housed under the same roof for the first time, in an exquisite townhouse that combines tradition with modernity. 

2020: Pierre-André Cauche is appointed as the new CEO. His arrival marked a new stage in the development of the brand, after more than 40 years of uninterrupted success.

2022 : The Bonpoint Beauté family is growing. Bonpoint extends its sensory experience to bath time with the Whipped Cream Shampoo.

Launch of the Cherry Festival, an annual event featuring an exclusive collection based on cherries, the Maison’s eternal inspiration.

Bonpoint launches its exclusive second-hand service: Bonpoint Vintage. Passing on quality, sharing timelessness.

2023 : Launch of the new signature print, "L'Iconique", with an initial line of newborn essentials.

The Perfume and Skincare range continues to expand, with the launch of Very High Sun Protection, a collection designed for everyday use by families, whether in the city and on holidays, and the Revitalizing Radiance Cream, formulated to meet the needs of mothers and pregnant or breast-feeding women.

Exclusive collaboration with the New-York brand KHAITE on a limited-edition collection dedicated to babies and girls. 

2024 : Bonpoint and Vanessa Seward cosign original womenswear and accessories capsule collection with pairing girl outfits for Fall Winter 2024.

2025 : To celebrate its 50th anniversary, Bonpoint unveiled '50 Years of Love,' a campaign inviting its closest friends to share what the Maison means to them. This campaign is accompanied by a capsule collection featuring children’s ready-to-wear, accessories for all ages, unisex pieces for adults, and a collector’s editionof its Perfume and Skincare icons.

In October 2025, Maison Bonpoint embraced the magic of the runway once again during Paris Fashion Week to present a Spring-Summer 2026 collection celebratingthe timeless charm of childhood.